Eat Before You Fish
Flying Fish × We Are Bizarre
The Problem
Mzansi loves a good time, but hates a rough morning after. Most people skip meals before going out, which leads to faster alcohol absorption and the hangover that follows. Traditional "drink responsibly" messaging gets ignored in clubs because it feels preachy and out of place. Flying Fish needed a way to bring the message back into culture — inside the places people actually go, without killing the vibe.
In South Africa, there's one group everyone listens to, no matter the noise: aboGogo. If your gogo tells you to eat first, you eat.
The Idea
Meet the Fly Gogos. Mzansi's most iconic "influencers", armed with wisdom, warmth, and wooden spoons. We brought a squad of Fly Gogos into Kitcheners in Braamfontein during peak nightlife hours. Instead of preaching, they danced, vibed, served warm food, and dropped the one line no one could argue with: You eat… before you jiva jiva. Suddenly, a responsible drinking message felt like cultural theatre — real, funny, and genuinely human.
The Dance Floor
Fly Gogos worked the floor with plates of food
The Energy
Sparklers, Flying Fish bowls, and music created vibes, not resistance
The Service
Club-goers served real meals before their first sip
The Love
Food came with affection, advice, and that unmistakable uGogo tone
The Content
Social content filmed itself — everyone wanted a picture with them
Impact & Results
My Role
Worked closely with writer Oarabile Jay Mahole, under CD Gerhard Pretorius and We Are Bizarre founder & CCO Melusi Mhlungu.
Credits
- Creative Lead: Gerhard Pretorius
- CCO: Melusi Mhlungu
- Writer: Oarabile Jay Mahole
- Art Director: Mongezi Xhoma
- Agency: We Are Bizarre
- Venue: Kitcheners, Braamfontein
When gogo tells you to eat, you don't argue. You respect the spoon.